Bard of Bray | Post & Posters

Post & Posters

I read a really good piece on the Purpose website about how everyone was running around obsessed with new technology and means of accessing people digitally or social networkily, without stopping to realise that whatever you put into those technologies still has to have an idea at its core and a message that connects. Totally agree. Otherwise it's just more noise. And it's noisy enough out there. Anyway, most of what follows is on good old-fashioned paper, aimed to go on a wall or in the post.

BOSS PRINT

Hat-Trick Design Consultants
How could we turn the reputation of printers for making excuses to the benefit of our client, Boss Print? By making a big deal about them. 60cm x 84cm to be exact.

D&AD AWARDS POSTERS AND MAILERS

NB Studio
D&AD is the design and advertising community's equivalent of the Oscars. These magician's gloved hands became the theme of the 2010 Awards Dinner. I wrote copy for invites, posters and so on (click the above thumbnail) - but the most memorable piece of all was a film produced by NB Studio that was barely used in the end, which you can see here.

KIMPTON CREATIVE – PENCILS CALENDAR

Kimpton Creative
A really good collaboration between words and design this – the idea of a pencil gradually getting shorter as the year went on to make a long, spectacular wall calendar became a powerful message in favour of creativity with the use of translucent paper and the phrase ‘turn things around’. It's not funny ha-ha, but it is visually witty.

PARK COMMUNICATIONS

CV&Co
These twelve mailers for Park Communications over the course of two years involved building stories around CV & Co’s idea to have real physical objects (glued to the back cover) that ran through short mailers accompanied by illustrations. Five weeks after being sent out the mailers had generated more business leads than at any time in the company’s ten-year history.

MUSTARD – POSTERS

Mustard
Mustard’s communications have struck an irreverent, tongue-in-cheek attitude from the start, to reflect the agency's own cheerful, no-nonsense approachability to the way they work, one of the key reasons why they attract so much top creative talent onto their books - and such big brands. That’s no different for its posters.

URBAN REMEDY POSTER

Hat-Trick Design Consultants
Urban Remedy remove things from the to-do list, giving you time to do the things you want. A splendid opportunity, then, to have some fun with just how mundane, irksome, and bone-grindingly grim the to-do list can be.

UNILEVER GRADUATE RECRUITMENT POSTERS

SAS London
Learn Business Fast was the theme behind this 2012 Graduate Recruitment Campaign, aimed at communicating the sheer scope for getting ahead in a company as vast and varied as Unilever. It involved a website, brochures, posters and adverts.

FARMER FOILED CHRISTMAS CARD

Radford Wallis
Radford Wallis had come across the true story of a turkey that had escaped its abattoir truck and been saved. The idea was to turn the story into a Christmas card, embossed onto a roll of aluminium foil. The recipe for success? Wring everything possible from all the gobble-related words in the dictionary, pepper with half-baked puns, emboss, roll, seal, garnish with a first-class stamp, and serve.

JOHN THOMPSON & PARTNERS SIGNAGE

Hat-Trick Design Consultants
John Thompson and Partners take sustainability very seriously – in fact they put a whole series of measures in place to make their building the greenest around. But the signage, which helps explain all the various measures, was intended to put a smile on the face of anyone who visited the building, not just the environmentally conscious.

KIMPTON CREATIVE BRITISH SUMMER TIME MAILER

Kimpton Creative
Somebody always gains out of a recession. This mailer for Kimpton Creative to mark the arrival British Summer Time was about how creativity can bring about turning points and influence the outlook / natural economic cycle.

JUICY LUCY'S CAFÉ POSTERS

'Aricot Vert
It’s amazing how far you can go if you really want to clarify just what you mean by freshness, goodness and smoothness. Juicy Lucy’s is a café at Manchester Airport.

NO1 WOOD STREET HOARDINGS

Radford Wallis
Would you Adam and Eve it? No 1 Wood Street sits within the sound of Bow Bells. Cue Cockney rhyming slang hoardings whilst building work went on. This merited comment from the Daily Telegraph: “an irresistible opportunity the marketing wonks couldn’t ignore”, they hurrumphed.

NOW HERE'S A FUNNY THING MAILER

Hat-Trick Design Consultants
The closer the collaboration between words and design, the more effective the result. The theme for this long and very thin mailer - 'great lines turn pages' - perfectly matched its form.

TRENT FM POSTERS

Hat-Trick Design Consultants
Trent FM wanted to plug its stars, the breakfast presenters Jo and Twiggy. By turning the ‘J’ round in ‘Jo’, Hat-Trick reflected how integral these two were to Nottingham culture, kick-starting an irreverent ‘Nott’ campaign all around the city.