Bard of Bray
Big Brands
Not strictly a brand, Piccadilly Lights, but best start... ahem... brightly:
PICCADILLY LIGHTS
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Hat-Trick Design Consultants
Sales brochure to alert investors to the availability of a new panel. A mini history of the influence of the brands who have occuptied the world most famous advertising site.
BOMBAY SAPPHIRE
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Twelve
Jonathan Davis at Twelve has worked with Bombay Sapphire for two decades. I've helped him for one. Work includes two cocktail books, one on the history of the martini|, the other a history of the cocktail glass|; brand guidelines, countless pamphlets| and duty-free giveaways|, and even commissioning extraordinary £200,000 limited-edition decanters which were auctioned for charity. All his ideas. I just scribble on the back of them.
LAND SECURITIES
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Hat-Trick Design Consultants / Radford Wallis / NB Studio
Click on the following projects to download pdfs: 30 Gresham Street|; 80/100 Victoria Street|; Bankside 1, 2, 3 (Rest)|; Bankside 1, 2, 3 (Play)|; The View 1|; The View 2|; The View Penthouse|; No.1 Wood Street|; Wood Street rhyming slang hoardings|; 20 Fenchurch Street| (the 'Walkie Talkie'); Land Securities CSR advertising campaign|; Capital Commitment (Land Securities in London) Guidelines|; Capital Commitment Spirit Book 1| and Spirit Book 2|.
MERECEDES-BENZ - S-CLASS AND CS-CLASS WEB COPY
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Syzygy
Amazingly, given the client, it never even occurred to me to get copies of the work we produced. I also wrote the introduction sequence to the SMART website and didn't save that either. I found the word files... I quite like the copy and Mercedes-Benz is Mercedes-Benz, so here they are. Best of all? I never actually even sat in one. And certainly not next to a waterfall.
UNILEVER
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SAS London
Learn Business Fast was the theme behind this 2012 Graduate Recruitment Campaign, aimed at communicating the sheer scope for getting ahead in a company as vast and varied as Unilever. It involved a website, brochures, posters and adverts.
SALVATION ARMY
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Hat-Trick Design Consultants
Widely perceived as a Victorian institution, the Salvation Army needed to be seen in a more dynamic, global, and accessible light. This we communicated through a small pamphlet that opened out in the shape of a cross, and a hardback book to celebrate the philosophy behind their new international headquarters, opened by HRH Princess Anne.
BACARDI
_resized.jpg "BACARDI HISTORY - DOWNLOAD PDF")
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Twelve
Bacardi's global empire is founded on the pioneering spirit of its founder, Don Facundo Bacardí. As the inventor of white rum, he also lays claim to helping give birth to world famous cocktails like the mojito, piña colada and daiquiri, which were made with Bacardi before any other rum. We were commissioned to write a history of the Bacardí family, and cocktail books based on this man's great 'Legacy'.
HBOS - INSIGHT INVESTMENT
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The Partners / Kino Design
It makes quite a difference when banks take an informal, approachable line. Mostly for their customers.
KPMG
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SAS London
With several senior executives having a say in several countries, getting a brochure to maintain a focused and unified vision to inspire a leadership programme globally is challenging work. But I think KPMG managed it with this brochure: there's just enough emotion to connect where it matters.
KNIGHT FRANK
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Hat-Trick Design Consultants
Creation of a 'bank' of advertising headlines following advice on tone of voice for a 'brand refresh'.
BRITISH HEART FOUNDATION
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NB Studio
This 2010 annual review took the theme of small acts making a big difference to the nation's health, encouraging everyone to get involved, whatever the scale. It covers several sensitive personal stories, and the highlights of the fundraising year.
ABN AMRO
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Mark Studio
Sometimes it only takes a sentence to underpin a brilliant design. Mark Lester wanted to run a single piece of cotton all the way through this fairly dry brochure aimed at ABN AMRO’s global wholesale clients. ABN AMRO wanted to reaffirm their commitment to long-term relationships. A happy marriage was made when that commitment became “the common thread that draws all of our resources and skills into a powerful whole.”
AXA
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The Partners
This job was for AXA Investment Managers. Later I wrote the entire AXA motor insurance website for the UK - but insanely never saved or printed a page of it. I say insanely... it was hardly a page-turner. It takes a special kind of person to get excited about motor insurance.
BERKELEY HOMES
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Hat-Trick Design Consultants / Sectorlight / Ziggurat Brands
I've written for three of Berkeley's developments, with three different design agencies. The Hamptons, the Capital Penthouse at St George Wharf, Europe's highest (until the Shard is finished), and One Tower Bridge, a prestigious development on the opposite the Tower of London.
BT OPENREACH
SAS London
These interactive YouTube films are aimed at improving efficiency internally by encouraging people to take the responsibility to not 'drop the ball'. We made the films lightly humorous by taking this literally. Click the thumbnail to see the films.
D&AD
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NB Studio
D&AD is the design and advertising community's equivalent of the Oscars. These magician's gloved hands became the theme of the 2010 Awards Dinner. I wrote copy for invites, posters and so on (click the above thumbnail) - but the most memorable piece of all was a film produced by NB Studio that was barely used in the end, which you can see here|.
GLENFIDDICH
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Twelve
If you've been through Heathrow airport recently you might have seen this impressive glass sculpture, or 'gondola' as it's known, as you browsed through Duty Free. Weighing nearly half a ton, with 70kg of beautifully polished lead crystal glass, and needing a forklift truck to put it in place, it also comes with about 50g of writing, by me.
GREY GOOSE
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Meadow Creative
Here are a few pieces on behalf of Grey Goose, 'The World's Best Tasting Vodka' (I wish they'd add a hyphen, it's not a tasting vodka, it's the best-tasting vodka, but still). The tone needed to communicate a sense of gorgeous luxury that bordered on - but never spilled over into - hedonism.
MARIE STOPES INTERNATIONAL
Hat-Trick Design Consultants
Marie Stopes International wanted to win support for its initiatives to achieve Millennium Development Goal 5 - better maternal health - by 2015. We helped generate the name of the campaign - 'Five by Fifteen' - and then developed a website and printed material. The theme was doors and accessibility, in keeping with Marie Stopes' own logo. The soundtracks for the animations were played on doors.
QINETIQ
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The Partners
QinetiQ were once 'DERA', where 'Q'-like scientists made brilliant and impossible things happen. Now they were out in the marketplace, attempting to convince potential business customers that 'impossible' today is, well, nothing of the kind tomorrow. Which is what this brochure is about. Coincidence, by the way, that thing about 'Q'. Pay attention 007.
STANDARD CHARTERED
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SAS London
I helped write Standard Chartered's graduate recruitment website in 2010 and 2011. Again, a rare client brave enough to (shock horror) use language people stand a chance of relating to.
WEDGWOOD
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The Partners
This guideline brochure needed to work globally, from showing the Japanese that it was OK to be witty and daring, to reassuring the Americans that it was equally 'on brand' to be traditional. They just had to be authentic, English, and stylish. Easy.