Bard of Bray
Award Winning
For a list of awards and a few thoughts on the matter, click here|.
NOW HERE'S A FUNNY THING
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Hat-Trick Design Consultants
|The closer the collaboration between words and design, the more effective the result. The theme for this long and very thin mailer – 'great lines turn pages' – perfectly matched its form.
D&AD Silver nomination for the most outstanding Writing for Design
Design Week Awards – finalist, Promotional Brochures
D&AD Annual – Direct Mail
Communication Arts
ISTD Awards – Commendation, Promotional Literature
HAT-TRICK DESIGN CONSULTANTS – 'HOW DO YOU DO?'
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Hat-trick Design Consultants
25 stories describing Hat-trick's work. 25 perforated seals hiding them. 25 intriguing questions to get them open. Talking of awards, Hat-Trick were/are number one in the Design Week Creative Survey, which measures the creativity of some 11,500 companies across the UK. Not bad for a company of 8.
2006 D&AD Annual
McNaughton Awards - highly commended, Self-promotional Items
'Print' European Annual
BOSS PRINT 'PROOF' MAILER
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Hat-Trick Design Consultants
How could we turn the reputation of printers for making excuses to the benefit of our client, Boss Print? By making a big deal about them. 60cm x 84cm to be exact.
Design Week Awards - winner, Promotional
D&AD Annual - Writing for Design
McNaughton Awards - winner, Brochures
McNaughton Awards - winner, Self-promotional
McNaughton Awards - Best in Show
LAND SECURITIES - CAPITAL COMMITMENT SPIRIT BOOK
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Hat-Trick Design Consultants
This ‘Spirit’ book took on a life of its own, being used in human resources, recruitment, at reception and as leave-behinds for clients as well as its intended purpose: to inspire people communicating on behalf of Land Securities. The book went through at least three print runs.
PAMADA – Winner, ‘Plain English Award’
McNaughton Awards – Shortlisted, Brochures
BOURNEMOUTH HOTEL SCHOOL
How to sell a hotel that was also to be a hotel school? The resulting higher-than-usual employee-to-customer ratio provided us with the opportunity to create a mystery… in this four-star hotel of the future something is definitely amiss. What exactly? Sweeter than a fancy chocolate on your pillow, the service is five-star not four.
Marketing Design Awards, Finalist
Design Effectiveness Awards, Finalist [Highly Commended]
RADFORD WALLIS CHRISTMAS MAILER - FARMER FOILED
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Radford Wallis
Radford Wallis had come across the true story of a turkey that had escaped its abattoir truck and been saved. The idea was to turn the story into a Christmas card, embossed onto a roll of aluminium foil. The recipe for success? Wring everything possible from all the gobble-related words in the dictionary, pepper with half-baked puns, emboss, roll, seal, garnish with a first-class stamp, and serve.
D&AD Global Awards – Shortlisted, Invitations
Design Week Awards – Commendation, Direct Mail
THE SALVATION ARMY
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Hat-Trick Design Consultants
Widely perceived as a Victorian institution, the Salvation Army needed to be seen in a more dynamic, global, and accessible light. This we communicated through a small pamphlet that opened out in the shape of a cross, and a hardback book to celebrate the philosophy behind their new international headquarters, opened by HRH Princess Anne.
Design Week Awards - Winner, Editorial Books
McNaughton Awards - Winner, Books
McNaughton Awards - Best in Show
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Hat-Trick Design Consultants
A brochure aimed at unearthing the entrepreneurs of tomorrow. How do you persuade someone that they can create an exciting business? By showing them that they have the potential to change the world - any aspect of it they care to think of. A sheet of 'SUBJECT TO CHANGE' stickers was supplied, the first of which had been removed and placed on the front cover.
D&AD Annual
ADC NY – Merit
LAND SECURITIES – THE VIEW
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Hat-Trick Design Consultants
A refurbished 60s apartment block in Victoria with, you guessed it, great views. Up, down, left right – even long term.
McNaughton Awards - shortlisted, Books
URBAN REMEDY
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Hat-Trick Design Consultants
Urban Remedy remove things from the to-do list, giving you time to do the things you want. A splendid opportunity, then, to have some fun with just how mundane, irksome, and bone-grindingly grim the to-do list can be.
Design Week Awards - finalist, Posters
ABN AMRO
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Mark Studio
Sometimes it only takes a sentence to underpin a brilliant design. Mark Lester wanted to run a single piece of cotton all the way through this fairly dry brochure aimed at ABN AMRO’s global wholesale clients. ABN AMRO wanted to reaffirm their commitment to long-term relationships. A happy marriage was made when that commitment became “the common thread that draws all of our resources and skills into a powerful whole.”
Fresh Awards (In Association with Campaign) – Winner, Corporate Literature
Fresh Awards (In Association with Campaign) – Winner, Gold Award
WEDGWOOD – 'AUTHENTIC ENGLISH STYLE' BROCHURE
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The Partners
This guideline brochure needed to work globally, from showing the Japanese that it was OK to be witty and daring, to reassuring the Americans that it was equally 'on brand' to be traditional. They just had to be authentic, English, and stylish. Easy.
Design Effectiveness Awards - finalist
FJ CLEVELAND - PATENTS BROCHURE
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The Partners
Expensive lawyers were wasting time repeating the basics of trademark law to every new client. This brochure replicated these conversations, building in asides, leaps, opportunities to recap...
D&AD Annual - Writing for Design
LAND SECURITIES: BANKSIDE 1,2,3
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Three buildings as part of the regeneration of Bankside... we used sets of well-known three-word phrases, including as titles for three separate brochures (Work/Rest/Play). It worked/a/treat.
ST JAMES HOMES (BERKELEY) - THE HAMPTONS
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Hat-trick
The Hamptons, a development at Worcester Park, took its inspiration from New England architecture. This book tells the story of its creation, from a blank canvass the size of St James's Park to the start of construction.
ALQUITY INVESTMENT - WEBSITE
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Kimpton Creative
An African fund designed to reinvest in Africa at grass roots level, the need was to convince investors of the moral and financial benefits of investing here.
Benchmark Awards - nominated, Brands