Bard of Bray
Adverts
I like advertising, it forces you to be brief. But even so, my money's on the return of those great big long meandering self-indulgent copy-heavy ads of the 70s and 80s at some point. Everything is cyclical. One day someone will do it and it will just seem astonishingly refreshing and different and ballsy – and a triumph for substance over soundbyte. And then every advertising man and his dog'll be at it, and clients will turn their noses up at anything less than a thousand words. Well. Maybe.
KNIGHT FRANK
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Hat-Trick Design Consultants
Creation of a 'bank' of headlines on the back of helping write guidelines on tone of voice for a brand refresh
LAND SECURITIES
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Hat-Trick Design Consultants
Campaign running across the Times, Telegraph, FT and Guardian laying out Land Securities' CSR credentials. This particular ad was about using water from underground boreholes to heat and cool buildings.
PROPRESS
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Zulver & Co
These top-of-the range steamers are used everywhere from fashion shows and Strictly Come Dancing to clothing chains and 90% of charity shops. These adverts were designed to communicate value for money due to their extraordinary reliability and longevity.
MUSTARD (2008)
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Lucid Design / Mustard Consultancy
Adverts intended to communicate Mustard's traditional irreverence and approachability combined with its reputation for outstanding quality. New 2012 ads coming soon - very excited about this, watch this space!
UNILEVER - SUNDAY TIMES TOP 100 GRADUATE EMPLOYERS
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SAS London
The first advert of a website/campus/poster/printed material campaign to inspire students about the vast range of possibilities available at a company like Unilever.
TOM & OTTO PAPER
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Together Design
Tom and Otto's obsession with all things flat, white and smooth continues...
KNIGHT FRANK SEVENOAKS
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Hat-Trick Design Consultants
A series of seven adverts extolling the virtues of a house in the country. Well, a house in Sevenoaks, to be precise.
NESTA - RECRUITMENT
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Hat-Trick Design Consultants
Visually these adverts were designed to draw the eye on otherwise drab and uniform recruitment pages.
RADFORD WALLIS - RECRUITMENT
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Radford Wallis
The aim was to capture something of the good-humoured atmosphere at Radford Wallis to attract a higher proportion of suitable applicants.
TRENT FM - NOTT CAMPAIGN
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Hat-Trick Design Consultants
Trent FM wanted to plug its stars, the breakfast presenters Jo and Twiggy. By turning the ‘J’ round in ‘Jo’, Hat-Trick reflected how integral these two were to Nottingham culture, kick-starting an irreverent ‘Nott’ campaign all around the city.