Oh, alright, alright, you've smoked me out

I don't actually live in London. Or even England. I live in Madrid, and have done since 2005. I do come back to London fairly regularly, and especially if it's in the interests of the job to meet everyone face to face, but frequently this just simply isn't necessary, especially with skype. Asking the right questions is what counts, not where you ask them from. Practice a couple of times in the mirror, clear your throat confidently and try saying this to your clients in a slightly deeper voice than normal... 'Yes, our copywriter's based in Madrid, actually'...

 

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